Ask for the sale

Posted by Amber Kelleher on Mar 5, 2012 12:39:00 AM

I've heard dating called "personal marketing" a million times, and there is definitely some truth in building a "brand" and keeping focused on your "marketing objectives". But I find that too often, even our clients that embrace the basic marketing principles of "focus on benefits, not features" or "have a true voice", they too often come up short in the final moment when it comes to "closing the deal".

The problem is, they don't "ask for the sale".

Enough with the sales metaphor. What I'm saying is that vulnerability creates opportunities in dating, and the great vulnerability of saying "I like you" or "I'd really like to see you again" does more to accelerate a relationship than five dozen roses or a handful of the most thought out dates. No one can read minds, and everyone is terrible at reading body language and other hidden signals. If you want it, ask for it and share why you want it. Don't just say "I'd like to go on another date", say "I haven't laughed this hard in ten years, let's do this again", or "tonight with you made me feel like a teenager, I'd love to see you again".

Repeat: vulnerability creates opportunity, and 'ask for the sale'.

Topics: Relationships

Whether you are a new client flying off to Paris for your first match or have been happily married for more than twenty years, Kelleher International wants to be your resource to make your journey of love wildly fulfilling, exciting, dynamic, and deeply passionate.

We’ll talk about strategies for dating success, navigating relationship land mines, and the mindset it takes to find love and make it blossom.  We will put current events in the context of seeking love and even give you a little window into the match making business and how a centuries-old tradition continues to evolve in our modern world.  The “right one” is out there for you, so check back weekly for updates or follow us on Twitter to make the most of our partnership in your future.

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Jill & Amber